HONOLULU — The streets of Honolulu have just been made safer, now that the city has targeted ‘cellphone zombies’.

According to Food&Wine, Honolulu has become the first major city to fine pedestrians for looking at their electronic devices while crossing the street. The ban, which went into effect yesterday in the city and its surrounding country area, aims to curb the bad habit of ‘walking and texting’. Those who are glued to their phones while crossing the street will be slapped with a fine of up to US$35.

Last year, the U.S. recorded a total of 5,987 pedestrian deaths as a result of phone use while crossing the street, the highest American total since 1990.

Honolulu is the first city of its size to enforce such a ban. Rexburg, Idaho – population 35,000 – became the first American city to implement a similar policy back in 2011 after recording five pedestrian deaths.