SEATTLE — Holland America Line has promoted Kacy Cole to Chief Marketing Officer.

Previously Cole was VP, Marketing and e-Commerce. She’s been with the cruise line since 2021. In her new role, she will continue to support all brand initiatives in both trade and consumer channels and encompass all guest touchpoints, from onboard to website and app development.

Under Cole’s leadership, Holland America Line experienced record-breaking bookings, fueled by new integrated initiatives and increased e-commerce. In addition, Cole led the transition to paid digital media in-house, allowing greater agility and scale of the brand’s communications. She will continue to report to Chief Commercial Officer, Beth Bodensteiner.

“Since joining Holland America Line, Kacy and her team have done an amazing job to catapult our marketing and e-commerce efforts at a time when rebuilding our business has been critical, always leading with a guest-centric, digital-first and data-driven approach,” said Bodensteiner. “Under her leadership, we have been able to implement new data strategies, transition to a more robust web platform and launch campaigns that better reflect and connect with our guests.”