SEATTLE — Holland America Line has announced two new director appointments to better support the travel advisor community.

Margo Beam has been promoted to Director, Strategic Accounts while Tara Schreiner is now Director, National Accounts. Both will report to Michelle Sutter, vice president of North America sales.

In her new role, Beam, who most recently served as Deputy Director of National Accounts, will lead the team that oversees key online travel partnerships. She first joined Holland America in 2015 as part of the corporate charter and incentives team.

Schreiner, who previously served as Senior Manager, National Accounts, will now lead the team that oversees the national account consortia and host account partnerships. She started her time at Holland America in 2017 as the first Strategic Accounts Manager and has since managed a varied portfolio of online, host account and national account partners.

“Margo and Tara are strong leaders whose talents continue to strengthen our sales organization, and we are excited to grow with the addition of these national accounts team members who bring extensive cruise experience,” said Sutter. “Holland America Line is committed to strengthening our position in the trade and I look forward to working alongside our entire sales team as we deepen our relationships with our valuable trade partners.”

Other new appointments include: Elycia Morris, who moves up to Senior Manager, National Accounts; Jason Douglas, who joins Holland America as Senior Manager, National Accounts after serving as Director, Key Accounts at Crystal Cruises; and Ilanit Zimmermann, who is now Senior Manager, National Accounts.

Travel advisors can connect with their BDM manager and sales team through GoHAL.com or by emailing sales@hollandamerica.com.