TORONTO — The Israel Ministry of Tourism (IMOT) has hired Hilary Brown as Marketing and Business Manager in the Toronto office, overseeing business across Canada.

“We are thrilled to welcome [Brown] to our tourism marketing team to help us navigate through these challenging times and beyond,” said Yael Golan, Interim Tourism Commissioner, Israel Ministry of Tourism. “We look forward to seeing the ways in which … Hilaryimplements her knowledge of the industry to help keep Israel top of mind as a premier travel destination for tourists and our trade partners alike.”

Brown has more than 20 years of industry experience with Globus family of brands and Intair. In her role at IMOT, Brown will focus on “transforming partnerships into success stories through innovative training events and engaging travel talks,” says IMOT.