JOHN’S — The inaugural Antigua and Barbuda Black Pineapple Awards brought honours and recognition to 25 Canadian travel advisors.

Hosted by the Antigua and Barbuda Tourism Authority and the Antigua and Barbuda Ministry of Tourism, and named for the iconic Antigua Black Pineapple, a symbol of hospitality and excellence, the event lauded travel professionals from key source markets for their contributions to the growth of the destination’s tourism sector.

“It is an honour and privilege to celebrate travel advisors, who form the backbone of the tourism industry. Their expertise enhances travel experiences and also plays a pivotal role in attracting first-time visitors to Antigua and Barbuda. The advisors that we are honouring have demonstrated excellence in promoting our twin-islands, and the Black Pineapple Awards reflect our appreciation for their dedication and commitment,” said Charles Fernandez, Minister of Tourism for Antigua and Barbuda.

The 2024 awardees were selected from Antigua and Barbuda’s key source markets: Canada, UK & Europe, USA, the Caribbean and Latin America.

As of October 2024, arrivals to the destination from Canada are up 13% year-over-year.

From the 100 top travel professionals that were recognized and celebrated, more than 60 travelled to Antigua and Barbuda along with Antigua and Barbuda Directors of Tourism and BDMs from each market, for the black-tie gala at the Sandals Grande Antigua Resort and Spa.

“Our travel advisors are ambassadors for Antigua and Barbuda.  They are an important point of contact with our visitors and potential visitors. Their passion and ability to share their knowledge of Antigua and Barbuda’s unique charm, and to create memorable experiences for those who are planning a vacation and exploring options, is a key component to our success. We are proud to honour them for their role in our continued tourism growth,” said Colin C. James, CEO of the Antigua and Barbuda Tourism Authority.

Special awards included the Director’s Award (outstanding achievement in room night sales); CEO’s Award (exceptional achievement in driving bookings); Minister’s Award (true dedication to selling Antigua and Barbuda, and generating revenue contributing to the growth and success of the destination); and the Prime Minister’s Global Award. The highest award, this honour recognized one top agent across all the markets who achieved exceptional results and is the top revenue earner for the year.

Attendees were treated to hotel stays at Sandals, Royalton, St. James’s Club, The Verandah Resort and Tamarind Hills. Activities include a welcome reception at The Verandah Resort and Spa, a luxury island tour, swimming with the turtles, chocolate-making and a visit to Shirley Heights.

Here’s the list of the Canadian winners …