SOUTHLAKE, TX — Sabre has become the first GDS to offer NDC content from Hawaiian Airlines.

Hawaiian’s HA Connect NDC content in the Sabre GDS enables hundreds of thousands of Sabre-connected agencies and travel buyers to have greater access to the carrier’s range of products and offers. 

These Sabre-connected agencies can now access Hawaiian’s HA Connect and traditional ATPCO/EDIFACT content in 32 markets through the Sabre travel marketplace. Travel advisors are able shop, book and manage Hawaiian Airlines’ NDC offers through Sabre’s Offer and Order APIs, agency point-of-sale solution, Sabre Red 360, and corporate booking tool GetThere. 

The airline plans to activate additional markets over time. 

“We are pleased to have Sabre and its partners distribute our HA Connect™ content, which broadens access to our unique offers and products and will greatly enhance the booking experience for travelers,” said Brent Overbeek, Executive Vice President and Chief Revenue Officer, Hawaiian Airlines.

Through its network of agencies and corporations worldwide, Sabre enables airlines to market fares and offers in a highly efficient way. Its marketplace includes travel content from more than 400 airlines, over two million lodging options, and hundreds of tour operators, rail, car rental and cruise providers.

“By activating NDC through Sabre, travel sellers help maintain their competitive edge by maximizing access to Hawaiian Airlines’ content. We are proud to partner with an airline, like Hawaiian, that is committed to advancing travel retailing with more memorable experiences for travelers,” said Kathy Morgan, Vice President of Product Management, Distribution Experience, Sabre Travel Solutions.

Hawaiian will leverage NDC to enhance the passenger travel experience across its indirect channels. The airline will expand these new functionalities not only through its direct-connect channels, but with partners like Sabre.