HOLLYWOOD, FL — Hard Rock International has appointed Rachel Mecca as Director of Global Travel Industry Sales in the global sales and marketing department.

In her new role Mecca will be responsible for the development and execution of strategic sales and marketing initiatives for Hard Rock Hotels & Casinos. Mecca’s team will create and maintain relationships with travel industry clients to help properties meet their sales and revenue goals. She will also lead business developments focused on creating partnerships with key global travel industry accounts.

“We are thrilled for Rachel to join our Hard Rock family,” says Danielle Babilino, Senior VP of Global Sales & Marketing for Hard Rock International. “She is a highly-accomplished veteran in the industry, and her experience will be a great asset to our team and portfolio.”

With more than 19 years of experience in the industry, Mecca was most recently Regional Director of Sales and Marketing for Aimbridge Hospitality, one of the largest hotel management companies in the U.S. where she led all sales and marketing initiatives for the company’s Caribbean portfolio.

She also led the sales and marketing efforts for brands including Caesars Entertainment and Starwood Hotels and Resorts.