ORLANDO — Hard Rock International has set its sights on ‘the original American Beach’ with the announcement of a new property in Daytona Beach opening in late 2017.

The 200-key hotel, launched in collaboration with Summit Hospitality Management Group and managed by Hard Rock International, will be the company’s fourth property in Florida, featuring Hard Rock’s trademark style and rock ‘n roll vibe.

True to the brand, the property will boast a Body Rock workout facility, and a Rock Spa complete with Rhythm & Motion spa menu, six treatment rooms, a manicure/pedicure station and poolside cabanas with spa services. In the lobby, the world famous Rock Shop will feature Hard Rock’s iconic merchandise.

For families, young rockers can hang out in the Hard Rock Roxity Kids Club. Additionally, The Sound of Your Stay music amenity program allows guests to unleash their inner rock star, whether that means setting the mood with a complimentary vinyl player and records or nailing power chords on a Fender guitar.

Other hotel amenities include 20,000 square feet of indoor and outdoor meeting space, all-day dining, 24-hour in-room dining, a grab-and-go coffee shop and a poolside bar and grill. There’ll also be an expansive swimming pool and deck, and nearby outdoor experiences like paddle boarding and deep-sea fishing.