SEATTLE — Holland America Line’s sales team is reaching out to agents to make sure they have the tools to successfully book clients on the new ‘HAL of a Deal’ offer plus Pack These Values and the cruise line’s EBB.

HAL of a Deal is on now and running through May 15. For agents, HAL of a Deal will feature weekly webinars, bonus information in the PartnerSHIPS eNewsletter, promotional items and a HAL of a Deal Sweepstakes that will award a total of US$15,000 in gift cards.

“We currently have two exceptional offers that support upcoming bookings and future cruises, and we want to connect with our travel advisors to make sure they recognize the potential with these promotions and can effectively communicate the perks to their clients,” says Eva Jenner, VP Sales. “We’re excited to meet with travel advisors in person and through our webinars, making it easy for everyone to take advantage of the expertise provided by our sales team.”

HAL of a Deal webinars will take place April 23, April 30, May 7 and May 13. Travel advisors must register for each webinar at GoHAL.com or via the PartnerSHIPS Facebook page.

A highlight of HAL of a Deal is a sweepstakes that will give away $15,000 in gift cards. Each week the gift card prizes will increase in value by $1,000, starting at $1,000 for week one and working up to the grand prize of $5,000 after week four. Travel advisors can register for the HAL of a Deal Sweepstakes at GoHAL.com/HALofaDeal.

Holland America’s BDMs are also visiting with travel partners, offering knowledge, support materials and extra collateral as well as promotional items.

Travel advisors can learn more about HAL of a Deal webinars, the sweepstakes, sign up for PartnerSHIPS eNewsletter and more at GoHAL.com.

Travel advisors can also connect with their BDM and the sales team through GoHAL.com or by emailing sales@hollandamerica.com.