MAGDEBURG — Over 1,100 delegates have gathered in the charming town of Magdeburg, Germany, the capital of Saxony-Anhalt, to attend the 42nd annual German Travel Mart (GTM). Buyers and suppliers will meet this week to build new business relationships and to sign new contracts.

Eight Canadian tour operators are taking part in this year’s GTM. Vincent Veerasuntharam of Connaissance Travel and Tours explained the importance of this event: “Being in the heart of Germany and heart of Europe, we use this opportunity to celebrate the 500 years of Lutheranism. It gives us the chance to meet other like-minded suppliers and partners.”

Germany had record numbers of inbound tourists in 2015, with a 5.6% increase over the past five years, according to Petra Hedorfer, President of the German National Tourist Board. The Americas are a growth market for Germany and the GNTB hopes to present the country as a destination that is welcome to all sorts of tourists. “We stand for openness and tolerance and we welcome people from all nations from all around the world,” said Hedorfer.

Germany is forecasting a 1 – 3% increase in the number of inbound international tourists. The GNTB says it hopes operators and agents will think of Germany in regards to its core brand attributes, which include historic highlights, romantic Germany, art and culture, health and wellness and many others.