TORONTO — Goway has rebranded for the first time in its 54-year history with a state-of-the-art website designed to empower travel advisors to sell more.
Still available at www.goway.com, the website features a more intuitive user experience that showcases the company’s 1,000+ tailor-made trips with a particular focus on four- and five-star accommodations and private-guided touring. Users can also watch high-impact, 4K videos, brose through travel guides to over 100 countries, and read inspirational travel stories from Goway’s own Destination Specialists and award-winning travel writers on the new Globetrotting blog.
“The new Goway.com represents our true passion for travel and utmost commitment to providing the best experience for travel advisors and their globetrotting clients, “says Adam Hodge, Goway’s Senior VP. “In the past, my father and Goway’s Founder and President, Bruce Hodge, personal wrote hundreds of our webpages, pouring his personal knowledge and passion for travel into the very expression of our company. Today, our Destination Specialists continue the journey by imbuing the new Goway with their passion, personality and expertise.”
Core to Goway’s new brand is a new logo that Mitchell Fawcett, VP Marketing, says captures the forward-thinking spirit of a company that’s pioneered tailor-made trips for over 50 years.
“It was a privilege to guide the rebranding of a travel company with such a legacy. Our new brand is all about honouring our rich 54-year history while defining a contemporary look that reflects Goway’s ambitious and exciting future,” says Fawcett.
TRAVEL ADVISOR PORTAL
In addition to the new website, Goway has refreshed its portal for travel advisors, now known as GowayPro.com. The portal now features more incentives for travel advisors, a ‘Passport to a Free FAM’ incentive that’s easier than ever to earn, the all-new GowayPro Travel Tales podcast, and an ever-growing GowayPro Travel Academy education program.
“Our travel advisor partners are always front of mind for Goway,” adds Hodge. “GowayPro.com is now a better tool to help travel advisors sell and succeed. It’s never been a better time to partner with Goway.”
Hodge adds that more exciting investments will be announced in the months leading up to Goway’s 55th anniversary year in 2025.
