TORONTO — Goway has a brand new, interactive digital travel brochure called ‘Your Next Journey: The Best of Goway Travel.’
For the first time ever, travel ideas from across all of Goway’s destination regions are included in one brochure with a brand new design and simplified presentation.
Adam Hodge, VP of Marketing at Goway, notes that Goway has provided tailor-made travel for globetrotters for more than 50 years, and that ‘Your Next Journey: The Best of Goway Travel’ is a bold first step into the next 50 years, offering curated insight and inspiration for world travellers.
Hodge adds: “Your Next Journey is a great conversation starter for travel agents looking to re-engage their loyal past customers. It projects the positivity, excitement, and inherent beauty that we all love and miss about travelling the world. It’s a great way to take the first step on our next journey together.”
The new brochure features 450+ travel ideas curated by Goway’s team of Destination Specialists as well as tips, insights, and in-destination photos. Travel ideas feature vacations to all of Goway’s destination regions, including Australia, New Zealand, and the South Pacific, Asia, Africa and the Middle East, the UK and Europe, Central and South America, and Polar Voyages.
Hodge says all of Goway’s travel ideas have been standardized in terms of accommodation level and travel style across all regions, ensuring a seamless reading experience throughout the brochure. Travel styles, accommodations, and packages across all regions are now labeled as moderate, first-class, or deluxe.
All pages in the brochure have embedded links back to Goway’s main website, so travellers and travel professionals to get in touch about any trip, adds Hodge, noting that the trips also represent the best-selling and most popular vacations for the company.
Goway has cultivated a greater focus on private-guided experiences, with over 20% of its product line offering private tours and transfers. Goway has also introduced the new Idyllic Retreats line of refined and relaxing getaways in destinations all around the world. New destinations include the West African nations of Ghana, Togo and Benin.
Hodge says that with ‘Your Next Journey: The Best of Goway Travel,’ Goway is charting a course out of the pandemic and redefining the way to go Globetrotting.
Goway is also celebrating the launch of Your Next Journey with a quiz that offers agents a bonus $25 on their GowayPro Rewards Card. Agents can answer questions about the brochure and get rewarded. Click here for more details.
