TORONTO — Goway Travel has named Mitchell Fawcett as the company’s new Vice President of Marketing.

Fawcett will lead Goway’s marketing and brand transformation – the first since Goway’s founding in 1970 – as the travel company eyes global expansion.

Key to the brand transformation will be the launch of Goway’s new website, powered by a cutting-edge reservation system. The new site is set to launch later this year.

Fawcett will also grow the marketing team at Goway and offer a new editorial vision for the company’s wide-reaching media properties. In his new role, Fawcett will also serve as Editor-in-Chief for Globetrotting Magazine, Goway’s print magazine.

Says Bruce Hodge, Goway’s founder and President: “Mitchell is an experienced and thoughtful marketer and we’re thrilled to begin a total brand transformation with him. He is a proven leader with a vision to expand on our half century of success. He also has the track record to help us grow as a company, while reinforcing our position as the first choice for Globetrotters to realize a lifetime of travel.”

Prior to joining Goway, Fawcett founded and ran his own communications agency until it was acquired by Vancouver-based firm Major Tom. With Major Tom, he served as VP Strategy, overseeing the agency’s strategy, creative, and social teams. During his 10 years in-agency, he worked with a wealth of leading travel brands, including W Hotels, Expedia, and KLM. With Fawcett leading the marketing transformation at Goway, current Marketing VP Adam Hodge will transition to a new high-level role in the company’s broader organizational strategy.

Says Fawcett: “The world of travel has changed and Goway’s community of Globetrotters has changed with it, discovering new and innovative ways to plan travel and explore the world. I’m excited to spearhead Goway’s marketing transformation and help the brand adapt to the changing expectations of our travellers.”