TORONTO — Goway has revitalized its loyalty and training programs to better equip and reward travel advisors.

The overhaul is part of Goway’s brand transformation, first unveiled in June 2024.

The GowayPro Travel Academy is Goway’s proprietary training program that offers expert training for travel advisors on 60 countries (and counting) around the world.

Travel advisors learn essential destination knowledge, insider insights and useful selling tips and become Goway-certified destination experts. The program is especially useful for travel advisors who have never been to some of the destinations they sell. Academy members are eligible for exclusive rewards and quarterly newsletters.

The GowayPro Loyalty Program rewards travel advisors with cash rewards on every booking they make. Travel advisors can now redeem these rewards on a convenient electronics rewards card, which means travel advisors no longer need to worry about losing cards and losing out on rewards.

Goway has also improved its popular Passport to a Free FAM incentive to make it easier for travel advisors to earn a free trip with Goway. Travel advisors who sell any five of Goway’s six destination regions within a calendar year will earn themselves a free FAM the following year.

“We’re committed to being the best Goway ever,” says Renee Stanton-Defaria, Director of Sales at Goway. “We know that our trade partners are the backbone of our business, which is why we’ve enhanced our offerings and beefed up our external training and support. Offering these improved services alongside the renowned travel expertise of our Destination Specialists and the sales acumen of our Account Management team truly shows that we are the best Goway ever.”

Learn more about Goway’s enhanced loyalty and training programs at GowayPro.