TORONTO — G Adventures has come up with an innovative way to shine a spotlight on one of its best-selling tours while giving travel agent partners a fun challenge.

The company’s new ‘Inca Trail Step Challenge’, which kicks off today, July 6, and runs through Thurs. July 9, invites agents to step up and accumulate the 55,000 steps it takes to hike the Inca Trail.

The Inca Trail Step Challenge also aims to help educate agents on Peru’s diverse experiences. The initiative is supported by the G Adventures trade sales team, who are delivering Inca Trail facts, photos, videos and stories throughout the week, agents can take on the challenge either as a team or solo.

Agents wanting to participate in the Inca Trail Steps Challenge can register here. Agents are also invited to join the G Adventures Agents of Change Facebook Group for more details.

The Inca Trail Steps challenge is running as part of a wider Peru campaign, which will include dedicated agent trainings and webinars on Peru’s regions, communities and trip offerings, from the active adventures such as the Lares and Salkantay Treks and the biodiverse Amazon rainforest to the lesser visited northern regions, which can be explored as part of the National Geographic Journeys with G Adventures collection.

Sean Russo, National Sales Manager for G Adventures, says Peru has always been a top-selling destination for G Adventures due to the diverse range of trips and travel styles. The new interactive Inca Trail Steps Challenge will help enhance agents’ understanding and knowledge on all aspects of the iconic trek, he adds, noting that the challenge has been designed to help agents cater to traveller demand for Peru when it’s safe to travel.

“This is a fun way to engage our agent partners with the destination, and to educate and inform, as we start to see the return of travellers booking trips,” says Russo. “We also support a number of local communities and projects in Peru, so we encourage agents to empower their customers to make wise choices that will help change people’s lives through travel.”