TORONTO — G Adventures says its new brand campaign, ‘Bring on the World’, aims to inspire travellers to welcome ‘whatever their adventure happens to bring their way’, and at the same time highlight all the ‘unforgettable experiences, deep connections, and a world-changing ethos’ that G Adventures is known for.

The company describes ‘Bring on the World’ as ‘part rally cry, part love-letter to real travel’ and is live now, with a new anthem video.

The video is one of many tools travel advisors can use to market G Adventures’ trips to their clients. There’s also an agent tool kit with eye-catching, people-focused imagery from recent photoshoots in Morocco and Vietnam, plus other unique marketing assets, including social posts, window decals and consumer flyers.

David Green, managing director for Canada, says G Adventures will add more assets throughout the year as the campaign develops.

He says G Adventures is excited to introduce its ‘Bring on the World’ rally cry to the Canadian market

“Our new campaign is designed to inspire travellers to embrace all aspects of small-group travel, from messy food moments through to beautiful connections made with local communities and fellow travellers along the way. Travel is a privilege and we want to encourage agents and travellers to consciously celebrate all the small but memorable moments that happen during a trip,” says Green.

Meanwhile G Adventures’ director of brand and creative, Kyle Jordan, says the team wanted to showcase what makes real travel so impactful, with a strong call to action.

“We developed a manifesto for this creative concept that captures the mindset of real travellers. It’s a rally cry for people who love to travel like we do. Those who desire real experiences, connection, and meaning. It’s about everything G Adventures has always stood for and celebrates that in a way that inspires travellers to do the same,” said Jordan.

“What people do with their days, who they spend them with, and the idea that giving rather than receiving is what makes people truly happy. These human truths are the fabric of a G Adventures trip. We wanted to recognize these themes throughout the campaign and did so via emotive writing and traveller-focused imagery.

“We’ve learned so much over the past three years and this is our opportunity to embrace the world in a thoughtful way. This campaign seeks to inspire people to do the same. It’s time to Bring on the World, ” he said.

Agents can access assets for the upcoming campaign by logging in to the new brand campaign agent tool kit, or signing up to the G Adventures Asset Library.