TORONTO — G Adventures has announced new details about its popular agent incentive program, Change Makers.
As revealed yesterday exclusively in Travelweek Daily, Change Makers is coming back for 2023 after a three-year hiatus due to the pandemic.
Agents can earn their way to the Change Makers global summit, taking place Sept. 22 – 28, 2023. G Adventures promises the 2023 Change Makers location will be an “exciting, yet-to-be-revealed destination”.
G Adventures founder Bruce Poon Tip
The Change Makers challenge goes live today – March 1, 2023 – and runs until June 30, 2023. Terms and conditions apply.
G Adventures says the Change Makers campaign incentivizes agents to focus on changing people’s lives through travel, by booking G Adventures trips. Agents who successfully earn a place at the Change Makers Summit will see firsthand how their work directly impacts local communities in the destinations G Adventures visits.
A total of 13 ‘makers of change’ will be chosen from each of G Adventures’ major markets: Canada, the UK and Ireland, continental Europe, the U.S., and Australia and New Zealand. The 65 agents will be brought together at the Change Makers Summit, which will also include members of G Adventures’ team of global purpose specialists and senior leaders from around the world, as well as some special guests.
Other highlights for the week-long trip will include visits to ‘G for Good’ community tourism projects built together with G Adventures’ non-profit partner, Planeterra, as well as destination highlights to help agents build their product knowledge. The trip will also include a full-day, immersive G Adventures experience with guest speakers, and a special party night.
To be eligible to earn a space, agents automatically receive one entry per traveller booked. The top eight agents from each region will qualify, with an additional five ‘wildcard’ spaces available to each region to allocate to any agent who commits to changing at least one person’s life by making at least one G Adventures booking.
David Green, Managing Director for G Adventures in Canada, says G Adventures’ purpose as a company is to change lives through travel, and the Change Makers summit has demonstrated its success in reminding agents why they do the job they do. “The feedback following our inaugural Change Makers Summit in 2019 was incredible. At G Adventures, we change the lives of our travellers when they choose to explore the world with us, and as the pioneers of community tourism we change the lives of people in the places we go. We’re so excited to not just welcome our valued agency partners on this special trip, but to also celebrate the return to travel with them,” says Green.
Check out the first installment of Green’s ‘G in 3’ column, running every month exclusively in Travelweek Daily.
The 2023 Change Makers Challenge is live now and runs until June 30, 2023. Agents can visit: https://sherpa.gadventures.com/change-makers/ and log into Sherpa, or speak to their regional global purpose specialist for more information.
Fun in Peru at the 2019 Change Makers Summit
