LONDON — Who better than Bruce Poon Tip to talk about the impact of global travel at the travel industry’s leading global event?

The founder of G Adventures, and one of Canada’s leading entrepreneurs, will deliver a keynote speech at the WTM London on Nov. 5. His speech will focus on how the adventure operator drives outstanding business results while at the same time creates positive social impact.

Poon Tip will also reveal the results of the first global ‘State of the Purpose in the Travel Industry’ survey for travel agents, and provide insights from the company’s learnings as a purpose-driven travel brand.

At the age of 22 in the year 1990, Poon Tip set up GAP Adventures (later renamed G Adventures), and since then has been rallying his global workforce, which comes from different backgrounds and cultures, around the unifying purpose of ‘we love changing people’s lives’.

In 2003, he founded Planeterra, an NGO that helps local people develop their communities, conserve their environment and provide social solutions to local business challenges.

G Adventures now takes over 200,000 travellers on more than 700 different tours in over 100 countries and has won global accolades for its workplace and management ethos, as well as its commitment to social enterprise and ethical travel.

WTM London’s Senior Director, Simon Press, said: “In recent years Bruce Poon Tip has been asked to share his expertise with some of the biggest organizations in the world and we’re thrilled he is taking time out to speak at WTM London. The huge growth of G Adventures goes to show that it is possible to make a very successful global business and be socially responsible at the same time. Bruce will offer a number of inspiration ideas that delegates will be able to take back to their businesses.”

Poon Tip will speak on day one of WTM London on Nov. 5, from 2:00-2:45 p.m. on the Global Stage.

For more information go to london.wtm.com.