TALLAHASSEE, FL — Florida has set a new record for number of visitors in the third quarter of a year.
Between July and September 2023, the Sunshine State welcomed an estimated total of 35.1 million visitors. Visitation included 32.2 million domestic visitors. 2.2 million overseas visitors, and 666,000 Canadian visitors.
In addition, Florida continues to beat overall annual visitation records with 105.2 million visitors so far in 2023, 724,000 more visitors than the first nine months of 2022.
“VISIT FLORIDA’s efforts, in conjunction with local tourism partners, do more than spotlight the unparalleled beauty of the Sunshine State but have also fuelled a growth in visitation from global travellers,” said Dana Young, President and CEO of VISIT FLORIDA.
Highlights from VISIT FLORIDA’s latest visitation estimates include:
- 35.1 million visitors are estimated to have traveled to Florida in Q3 2023, an increase of 1.6 percent from the same period in 2022, and 8.0 percent higher than the same period in 2019.
- Florida has seen a total of 105.2 million visitors in the first three quarters of 2023, with 96.4 million domestic visitors, 6.0 million overseas visitors and 2.8 million Canadian visitors.
- Travel spend in Florida is up 11.3 percent compared to Q3 2019, while the U.S. as a whole was only up 3.9 percent. Additionally, Florida continues to beat our competition with travel spending in California and New York down 3.2 percent and 1.2 percent, respectively.
- Q3 visitation is estimated at 32.2 million domestic visitors, 2.2 million overseas visitors and 666,000 Canadian visitors.
- The number of overseas and Canadian visitors in CY 2023 increased 19.3 percent and 60.3 percent respectively from the same period in 2022. The total percentage increase of all visitors is at 0.7 percent from the first nine months of 2022.
- Domestic visitors accounted for 91.8 percent of visitors in Q3 2023, while overseas visitors were 6.3 percent and Canadians were 1.9 percent.
For information on travel to Florida, go to visitflorida.org.
