Florida Huddle kicks off at the Tampa Convention Center, January 26-28, where buyers from 16 countries will meet one-on-one with suppliers, wholesalers, airlines, media and other travel industry professionals. Every region of Florida is under one roof, with destinations, attractions and properties prepared to conduct business.

Canada continues to be the No. 1 market for international visitation to Florida, with an estimated 3.7 million Canadians visiting Florida in 2013, Canada accounted for 25% of total international visitors. The top origin countries to Florida in 2014 were Canada (4.0 million), the UK (1.6 million), Brazil (1.6 million), and Argentina (724,000).

Slightly more than half of Canadians that travelled to Florida arrived by air (55%) and originated from the province of Ontario (54%).

The most popular activities to do in Florida among Canadians were shopping, sightseeing, visiting friends/relatives, and sports/outdoor activities.