VANCOUVER — Flair Airlines says its new $1 base fare launch “is not a limited-time gimmick but a sustained commitment to offering unparalleled affordability across our entire network.”

That’s the word from Flair CEO Maciej Wilk.

“We are committed to breaking down barriers to travel, making it possible for more people to explore more places more often,” said Wilk, who took the reins following the retirement of previous CEO Stephen Jones this summer.

Wilk noted that the base fare “is only a part of the total fare. We hope that airports, particularly in Canada, will follow suit and lower their fees so that more people can be empowered to travel.”

Starting today the new $1 base fare will be offered on select northbound routes, from Mexico, the U.S., Jamaica and the D.R. to Canada.

Wilk says Flair will continue to introduce $1 base fares on different routes across its network throughout the year.

The focus so far on northbound travel for the $1 fares “provides a unique opportunity for Canadians returning home or guests from sunny destinations to discover the diverse landscapes of Canada,” says the airline.

“This is just the beginning. Our $1 base fares will be available across different routes and regions throughout the year, reflecting our commitment to democratizing air travel. Whether you’re headed to the Rockies, the Atlantic, or anywhere else in our network, Flair will keep delivering affordable ways to see the world,” said Flair’s VP of Revenue Management and Network Planning, Eric Tanner.