TORONTO — The Israel Ministry of Tourism has appointed Fiona Kosmin as its new Director of Marketing and Partnerships for Canada.

In her new role, Kosmin will work to connect Israel with travel partners and advocate existing and new initiatives as the country moves toward reopening to international travellers. She previously held roles at Star Jets International, Reach Digital, TRAVELSAVERS, Holiday Extras, Carnival Cruise Lines and more.

“We’re thrilled to have brought on travel industry veteran Fiona Kosmin as our newest hire in the Canada office,” said Gal Hana, Israel Consul of Tourism to Canada. “As the vaccination rate grows in Canada and around the world, we understand and know that Canadians are eager to get back to travel, especially international travel. Kosmin will be a major asset to our team leading the marketing strategy on returning travel to Israel, implementing creative programming, cultivating like-minded partnerships and more.”

On joining the Ministry’s Canada team, Kosmin said: “I’m looking forward to this new adventure with the Israel Ministry of Tourism and know that with my enthusiastic attitude and the ability to build and tell a story, we’ll be able to continue showcasing to Canadians why Israel should be their next vacation destination.”