VANCOUVER —  Rocky Mountaineer has announced a new CEO at its helm ahead of its 34th anniversary.

Tristan Armstrong, son of founder Peter Armstrong, has taken over the reins of the family-owned business, having served on the Board of Directors since 2016. He previously worked in numerous roles on Rocky Mountaineer’s operations and guest experience teams, where he gained experience in guest service, maintenance and hospitality. He also serves as president and CEO of Major Rock Corporation, a multi-generational family office operated by the Armstrong family, which include businesses in the hospitality, real estate and private equity sectors, as well as the Armstrong Famil Foundation.

On his new role of chief executive officer of Rocky Mountaineer, Armstrong said: “Rocky Mountaineer is a lifelong passion for both me and my family. My sisters, Ashley and Chelsea, and I have grown up with the business, so to become the CEO and build on this family legacy is truly an honour and a privilege. I look forward to being even more involved in connecting with our partners, nurturing a strong internal culture and delivering an exceptional service for our guests.”

Peter Armstrong added that his son’s appointment is “great news for everyone who believe in Rocky Mountaineer,” and that it demonstrates their family’s commitment to all those who assisted in building the company into a tourism icon.

“Tristan is a passionate, culture-driven leader who is wholeheartedly committed to leading the business and preparing it for future growth. With Tristan as CEO, and Ashley and Chelsea serving on the Board of Directors, I am immensely proud to have the second generation of our family leading Rocky Mountaineer forward,” said the elder Armstrong.

Rocky Mountaineer is currently recruiting for a president/chief operating officer to provide day-to-day operational oversight. This role will work closely with Tristan as he focuses on the longer-term growth and strategic direction for the business.