TORONTO — Family-owned and operated Excellence Group Luxury Hotels and Resorts, which comprises five-star resorts in Mexico, the Dominican Republic and Jamaica, has rebranded as The Excellence Collection.

The Collection, says the company, will encompass its three high-end brands: the adults-only Excellence Resorts with all-inclusive properties in Cancun the Riviera Maya, Punta Cana and Montego Bay; Beloved Hotels featuring boutique adults-only all-inclusive escapes; and Finest Resorts, offering modern all-inclusive luxury for all ages.

According to the company, The Excellence Collection was created to meet the ever-changing needs of the market, bringing with it a new brand identity with modern, updated logos and “dedicated hyperfocus” on the unique offerings of each group’s properties.

“The Excellence Collection is an evolution of Excellence Group Luxury Hotels & Resorts,” said Domingo Aznar, The Excellence Collection’s Vice President of Sales & Marketing. “Our three pillars have been thoughtfully defined, with the end goal to deliver an authentic experience that lasts well beyond the guests’ stay. We do so through a personal and curated approach to luxury.”

Aznar added that the hospitality group has been experiencing rapid growth in the last decade. The rebrand comes on the heels of last year’s opening of Excellence Oyster Bay and ahead of the debut of a Finest Punta Cana in 2020.