Register now for Brand USAʻs Canada Connect East

WASHINGTON, DC — Brand USAʻs Canada Connect 2025 is back, with Canada Connect East spanning two key eastern Canadian markets – Toronto and Montreal – April 28 – May 2.

This is the second year for Canada Connect, after a successful inaugural year in 2024. The multi-city series of events is designed to deepen connections between Canadian travel professionals and key U.S. destinations.

“With the continued recovery of international travel and shifting travel trends on both sides of the border, Canada Connect East arrives at a pivotal moment. These events provide a meaningful space for industry professionals to come together, exchange insights, and reimagine how we promote U.S. travel experiences to Canadian audiences in 2025 and beyond,” say organizers.

Highlights include market insights and one-on-one networking opportunities designed to foster impactful, long-term partnerships between U.S. travel brands and Canadian media, trade and tour operators.

“We’re thrilled to be bringing Canada Connect to the market for a second year,” says Jackie Ennis, VP, Global Trade Development. “Canada is the top international market for visitation across the USA and this multi-city series provides the platform to deliver key updates and share the stories of our incredible partners across the United States as we strengthen our in-market relationships and deepen connections with our northern neighbours, coast to coast.”

Casey Canevari, Director of Global Trade Development in Canada for Brand USA, adds: “As we return to host Canada Connect, we want to underscore the significance of the Canadian market to the U.S. travel industry. This event allows us the opportunity to continue meaningful conversations and strengthen working ties we have developed over decades.”

Canada Connect East will kick off in Toronto on April 28 at the Toronto Marriott City Centre Hotel, before heading to Montreal on May 1 at Le Centre Sheraton Montreal Hotel. Parking will be provided for all invited guests.

The program includes …

  • 1-to-1 meetings with over 35 U.S. travel brands
  • Networking opportunities with U.S. tourism leaders and stakeholders
  • Insightful updates on favourite and emerging U.S. destinations
  • Tools and ideas to help Canadian advisors craft memorable U.S. itineraries
  • A chance to win prizes, including packaged trips to the U.S. with airfare

Hereʻs a list of Canada Connect 2025ʻs participating partners …

  • Greater Miami CVB
  • Sunny Isles Beach Tourism Council
  • Houston First Corporation
  • Los Angeles Tourism & Convention Board
  • Maryland Office of Tourism
  • Visit Baltimore
  • meetNKY | The Cincy Region
  • Memphis Tourism
  • Nashville Convention & Visitors Corp.
  • New Orleans & Company
  • Philadelphia Convention & Visitors Bureau
  • The Countryside of Philadelphia
  • Travel Oregon
  • Travel Santa Ana
  • Travel Texas
  • Virginia Tourism Corporation
  • Visit California
  • Visit KC
  • Explore St. Louis
  • Visit Lauderdale
  • Visit Myrtle Beach
  • Visit Panama City Beach
  • Visit Salt Lake
  • Visit Savannah
  • Visit Hershey and Harrisburg
  • Kentucky Department of Tourism
  • San Francisco Travel Association
  • Visit Mississippi
  • Visit San Antonio

Space is limited for Canada Connect 2025 and registration is required to attend. Register now for the Toronto event: https://www.brandusaevents.com/event/Canada-Connect-East-April30-Toronto/summary

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