TORONTO — Europ Assistance (EA), a subsidiary of the Generali Group, has officially launched operations in Canada with the introduction of a comprehensive new travel insurance platform. 

This expansion marks EA’s 36th operational market, its 2nd in North America, joining Generali Global Assistance in the United States.

Founded in 1963, EA enters the Canadian market with a network of more than 750,000 approved providers, offering assistance and insurance options in the travel, mobility, home & family, health, and concierge services fields.

“We are excited to expand our travel insurance offerings into Canada, marking another step in our North American growth,” says Antoine Parisi, CEO of Europ Assistance Group. “This expansion enables us to deliver top-quality service to Canadians, furthering our mission to support travellers worldwide by providing peace of mind and exceptional care for both people and their belongings.”

The Canadian leadership team will be led by CEO Robert Iafrate, who brings over 30 years of leadership experience from the travel insurance and living benefits industries. 

“I am delighted to lead the Europ Assistance group into Canada as we pair our vast worldwide care network with local solutions for Canadians across the country, addressing the unique needs of the market and enhancing the Canadian travel insurance landscape,” says Iafrate.

Starting in 2024, EA will introduce robust travel insurance offerings through global and domestic partnerships with travel providers, financial institutions, the retail sector and other distribution. In addition, EA aims to partner with over 300 local entities, including hospitals, clinics, air ambulances and other providers to ensure service experiences for domestic and inbound travel.

For more information go to www.europ-assistance.ca.