TORONTO — Ensemble Travel Group has launch a Data Monetization Center (DMC) as a way to optimize sales and better understand booking patterns.

Designed to power real-time insights, the DMC will allow the company to see industry trend lines early and ensure its members take full advantage of the information.

Data can be filtered by categories like preferred and non-preferred suppliers, type of travel, destination locations, and can be compared to goals and targets. It can also highlight areas of opportunity for higher commissions.

Agency owners can see their own agency’s data as well as an anonymized set of larger data from all participating agencies. A top priority of the DMC is data privacy with data secured and partitioned so that agency owners will only see their own detailed data.

“In today’s fast paced digital world, understanding data and how it can inform decisions about all aspects of your business, from sales and marketing to operations and accounting, is critical and becoming more relevant every day,” said David Harris, CEO of Ensemble Travel Group. “We are excited to introduce the Data Monetization Center as we are confident it will be a gamechanger for Ensemble as it allows us to make informed decisions based on real-time information to help us achieve the overall goals of increasing member sales and commissions and, ultimately, making our member businesses more profitable.”

Prior to the launch of the DMC, Ensemble only had the ability to look at business trends in the past, said Kim Mendes, IT Director, Information Services at Ensemble Travel Group.

“And, while that may be good for reconciliation, it didn’t allow us to effectively adapt and make decisions based on current market needs. Now, we can consolidate, analyze, and transform data into actionable insights in real time,” said Mendes.

Ensemble is currently working to onboard members starting with the highest performing agencies.