MONTREAL — Air Canada has named Duncan Bureau as Vice-President, Global Sales succeeding Zeina Gedeon who has elected to leave the company to pursue other interests.

“We thank Zeina for her dynamic leadership and strong contribution to the airline in a number of senior positions including that of President and CEO of Air Canada Vacations from 2006-2012 and we wish her well in her future endeavours,” said Ben Smith, Executive Vice-President and Chief Commercial Officer.

Bureau will report directly to Ben Smith and in this newly defined position will be responsible for revenue generated through all sales channels from all points of sale. He will be based in Toronto.

Bureau has extensive airline industry sales and product distribution experience in Canada and in Asia where he was most recently Senior Vice-President, Global Sales and Distribution at Malaysia Airlines.

He was previously with WestJet where he held the position of Vice-President Sales and Distribution between 2006 and 2012.

“I am pleased to announce Duncan Bureau’s appointment to this key role of leading the sales team at Air Canada as we focus on maintaining a competitive advantage in the domestic Canadian market while we expand our international network,” said Smith. “His proven talent, leadership skills and broad industry experience in sales, business development and product distribution in Canada and Asia make him the right candidate for this role as we work with key corporate, trade and distribution partners to create new business opportunities and continue to innovate the way we sell and distribute our product.”

Bureau’s appointment is effective June 9, 2014.