MIAMI — The Dominican Republic’s new tourism campaign ‘Taste the Paradise’ is rolling out in cities in Canada, the U.S., Latin America and Europe.

The initiative invites the world to discover and enjoy everything that the Caribbean destination has to offer, and to further the D.R.’s commitment to position itself as a world-class tourist destination, said David Collado, Minister of Tourism of the Dominican Republic.

The new Taste the Paradise campaign focuses on showing that the Dominican ‘flavour’ goes beyond gastronomy, he added, noting that it is a mix of the warmth and hospitality of its people, the richness of its culture, and the diversity of its landscapes.

The campaign stories take place in three settings: Punta Cana, Samana and

Puerto Plata. The campaign highlights iconic places such as the Paseo de Doña

Blanca, the Ojos Indígenas Ecological Reserve and Frontón Beach.

“With this campaign, we reaffirm our commitment to present the authentic essence of the Dominican Republic, inviting everyone to experience a destination that stimulates the senses and offers unparalleled experiences that are enjoyed with each visit,” said Collado.

The launch of the campaign is happening simultaneously in Toronto, New York, Los Angeles and Colombia. Canada occupies second place in sending tourists to the Dominican Republic. From January to June 2024, 19% of non-resident arrivals to the country came from Canada, representing an increase of 14% compared to the same period in 2023.