TORONTO — Discover The Palm Beaches (DTPB) has launched a new brand campaign designed to redefine the visitor experience.

As the tourism marketing organization for Palm Beach County in Southeast Florida, DTPB is highlighting the rich diversity and charm of its 39 cities and towns in ‘The Palm Beaches Collection’ campaign, including the destinations outdoor activities, art & culture, shopping, spa & wellness offerings and delectable dining.

“We are thrilled to introduce ‘The Palm Beaches Collection’ campaign, inviting both seasoned and new visitors to discover and embrace the myriad of offerings that set The Palm Beaches apart from other places to visit,” said Milton Segarra, CDME, president and CEO of DTPB. “Our goal is to inspire everyone to curate their own collection for a perfect getaway. We take immense pride in the fact that our destination authentically caters to a variety of interests, ensuring a truly enriching experience for every visitor.”

As travellers plan their future visits, they can now personalize their vacation experience through an interactive quiz on DTPB’s official website, which tailors individualized suggestions of things to do based on specific interests. The website also provides an array of free tools for vacation planning, including a comprehensive Visitors Guide, a direct hotel booking platform, a calendar of upcoming events, dining recommendations and more.

For more information go to www.ThePalmBeaches.com.