TORONTO — The Discover Dominica Authority, Dominica’s official tourism authority, has appointed LMA Communications as its Canadian public relations agency.

LMA says it will work to introduce Dominica to consumers as an unspoiled nature island with a vibrant culture and eco-adventures unlike anywhere else in the Caribbean.

LMA will also focus on added travel agent and tour operator participation, web and online activities and increased visitor arrivals year round from key markets in Canada.

“We are honoured to be the Canadian representative for the Island of Dominica,” said John Ozikizler, President and Partner of LMA. “Dominica is an undiscovered location for Canadian travellers and we intend to build consumer awareness through an integrated public relations plan and travel trade partner program.”