MISSISSAUGA — Canadian travel industry veteran Dianne Jackson has joined the ranks at Red Label Vacations Inc. as its new Vice President, Retail.

Effective today, Jackson will be responsible for developing and executing strategic initiatives for RLV’s retail brands, which include redtag.ca and itravel2000.com. She will also oversee the retail division, establish ongoing improvements and ultimately assist in market share growth of each brand.

“Dianne has a proven track record building effective teams, growing sales and marketing, and exceeding expectations in the travel industry,” said Frank DeMarinis, CEO, RLV. “I believe Dianne will have great success managing our retail division, and ultimately continue the growth of our organization. I am very happy to have Dianne join our team.”

Prior to her new role, Jackson held senior roles at CAA, Expedia Affiliate Network, Allianz Global Assistance and First Choice Canada. Most recently, she was a senior director for itravel2000.com, now a division of Red Label Vacations Inc.

She can be reached at Dianne.Jackson@redlabelvacations.com.