TORONTO — VoX International Inc. has been awarded the Canadian representation contract for Experience Turks & Caicos Islands (TCI).

Susan Webb, President of VoX International, says VoX will develop and undertake strategic travel trade and consumer marketing initiatives as well as public relations efforts to educate travel professionals and consumers and amplify the destinationʻs extensive tourism offerings.

VoXʻs Jazmin Jimenez will lead travel trade sales efforts for Experience Turks and Caicos as Account Manager, bringing experience from Exoticca and Sunwing Vacations. Erin Oddleifson, Director of Client Services, will oversee consumer marketing and Rosalyn Hunter, Director of Communications, will handle public relations.

Webb notes that the ‘Beautiful By Nature’ TCI comprises 40 islands and cays with white sand beaches surrounded by crystalline turquoise waters – and each island and cay in the archipelago is a destination on its own. The multi-experience island haven offers unique culture and heritage, diverse dining options, top attractions, outdoor adventure, island hopping and world-class spas, luxurious hotels and resorts and private villas.

Surrounded by the third largest barrier reef in the world, the Turks and Caicos Islands are one of the most exquisite places to scuba dive and snorkel, says Webb.

“We are thrilled to be working with Experience Turks and Caicos to spearhead growth in the Canadian market. We look forward to working with our Canadian trade partners, media and influencers to raise the destination’s profile and make the Turks and Caicos Islands a premier Caribbean vacation destination choice for Canadian travellers,” says Webb.

The Turks and Caicos Islands is a four-hour flight from Toronto and Montreal, and Canada is one of the destinationʻs top international markets, and a significant contributor of overall arrivals.

“Canada is a growing international market for Turks & Caicos Islands with excellent connectivity. We realized the importance of having in-market representation to achieve our goals and after an extensive RFP process, VoX International was a natural choice. We were impressed with their breadth of experience, results oriented focus and valued relationships with key Canadian travel trade and media,” said Trina Adams, Chief Marketing Office, Experience Turks & Caicos.