NASSAU — The Bahamas experienced an unprecedented tourism boom in 2024, welcoming 11.22 million international visitors – a record-breaking achievement surpassing the 9.65 million arrivals in 2023.
Despite challenges from hurricanes Milton and Oscar, the destination saw a 16.2% increase in foreign air and sea arrivals compared to the previous year and a 54.7% increase over 2019. Foreign air arrivals alone surpassed 1.7 million, aligning with 2023 numbers and exceeding 2019 figures by 3.3%.
December 2024 proved to be the strongest month on record, with 1.15 million visitors – 14% higher than December 2023 and 62% ahead of 2019.
Grand Bahama Island saw an 8.7% increase in air arrivals, while Abaco recorded 11.9% growth over 2023, marking a strong recovery to pre-Hurricane Dorian and pre-COVID levels.
Cruise tourism remains a key economic driver, generating US$654.8 million in expenditures during the 2023/2024 cruise year, according to a Florida-Caribbean Cruise Association (FCCA) report. Factoring in employment, taxes, and levies, the total economic impact exceeded $1 billion.
“The Bahamas has not only exceeded its targets but remains a global leader in tourism and a dominant presence in the Caribbean,” said Chester Cooper, Deputy Prime Minister and Minister of Tourism, Investments & Aviation. “These record-breaking results are a testament to the Ministry of Tourism’s strategic marketing efforts and the dedication of our industry partners and passionate locals, who continue to provide unparalleled experiences across our culturally rich islands.”
Luxury Investments Strengthen Global Appeal
Foreign direct investments in the country also played a crucial role in bolstering The Bahamas’ brand, particularly in the luxury market. Over the past two years, the country has attracted more than $10 billion in investment from prestigious global brands, including Rosewood, Six Senses, Montage, Park Hyatt, Bulgari and Four Seasons Residences.
“We thank our partners and stakeholders, the Ministry of Tourism team, and the incredible people of The Bahamas for their commitment to making tourism everybody’s business,” Cooper added.
Latia Duncombe, Director General of Tourism, credited the impressive tourism growth to innovative marketing strategies, strong industry partnerships and the renowned hospitality of the Bahamian people.
“As we build on this momentum, we remain committed to setting new benchmarks for tourism excellence and welcoming even more travellers to our extraordinary islands,” said Duncombe.
