DUBAI — The Dubai Department of Economy and Tourism (Visit Dubai), has launched an new marketing campaign with a new brand film.
‘Find Your Story’ stars actor, businesswoman and UNICEF Global Ambassador Millie Bobby Brown alongside her husband, actor, model and producer Jake Bongiovi. The film showcases the Dubai adventures travellers can enjoy in the city, even during a brief stopover – from Dubai’s Al Qudra desert landscapes and the futuristic architecture of the Museum of the Future and Burj Khalifa, to the city’s shopping and cultural heritage.
The brand film was written and co-directed by Academy Award winner Armando Bo.
The campaign is initially launching in 21 international markets, across multiple platforms including programmatic advertising, out-of-home (OOH), social media and streaming.
Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing, part of the Dubai Department of Economy and Tourism (Visit Dubai), said: “Our diversified market strategy, built on bespoke and creative campaigns, has been pivotal in showcasing Dubai to the world, and we continue to leverage strong partnerships with stars from the world of entertainment to further enhance the city’s allure to international visitors.”
Part of Visit Dubai’s wider marketing efforts to promote the city to new international audiences through campaigns and consumer advocacy, ‘Find Your Story’ is the latest brand film to feature stars from the world of entertainment. In 2024, tailored campaigns for specific market activations included ‘Dubai: A Whole New You’, featuring father-daughter Bollywood duo Saif and Sara Ali Khan, and ‘Dubai: Who’s Ready?’, starring Korean actors Park Shin-Hye and Park Hyung-Sik.
Other stars to feature in tourism campaigns for the city include Zac Efron and Jessica Alba in ‘Dubai: A Romance to Remember’, Shah Rukh Khan in ‘Dubai Presents’, and Gwyneth Paltrow, Zoe Saldana and Kate Hudson in ‘A Story Takes Flight’.
To find out more about travel to Dubai and to see the brand film click here
