ST. GEORGE — The Grenada Tourism Authorityʻs CEO, Petra Roach, has announced her decision not to renew her contract for a fifth year at the helm of the organization.

Roach shared her decision with the GTA’s management team and board of directors, confirming that she will conclude her tenure in June 2025.

She will play an active role in supporting the transition process, including assisting in the identification of a new CEO to lead the GTA into its next chapter.

Roach joined the GTA in 2021, helping Grenada’s tourism sector navigate the pandemicʻs challenges, stabilizing the industry and setting the foundation for sustained growth.

Under her stewardship, Grenada experienced notable growth in visitor arrivals and expanded airlift connectivity.

“It has been a fantastic experience being a part of the GTA family. I am incredibly proud of what we have accomplished together in positioning Grenada, Carriacou, and Petite Martinique as vibrant, sought-after destinations. The passion and dedication of the team have been inspiring, and I look forward to seeing Grenada’s tourism industry continue to thrive,” she said.

The GTA has started the search process for Roachʻs successor.

”Petra’s impact on Grenada’s tourism industry has been nothing short of transformative,” said Randall Dolland, GTA Chairman. “Her dedication, innovative approach, and tireless efforts have positioned Grenada, Carriacou, and Petite Martinique as must-visit destinations on the global stage. We are deeply appreciative of her service and leadership, and we extend our sincere well wishes as she prepares for her next chapter.”