TORONTO — The Los Angeles Tourism & Convention Board is imploring travellers to return to the City of Angels following devastating wildfires that erupted earlier this month.

The wildfires, which began on Jan. 7 and spread across the Los Angeles area, have killed at least 29 people and destroyed thousands of structures. As of Jan. 28, firefighters were close to nearly having the Palisades Fire – the largest of the blazes – and the Eaton Fire fully surrounded.

To help in rebuilding and recovery efforts, LA Tourism launched ‘’Dine LA’ last week, a culinary program featuring over 420 of the city’s restaurants. For every reservation made during the program’s run, LA Tourism will donate US$5 to the American Red Cross, up to $50,000. This will be matched by Banc of California, for a possible donation of $100,000.

Adam Burke, President and CEO of the Los Angeles Tourism & Convention Board, released the following statement on discoverlosangeles.com:

“Our hearts are with all Angelenos who have suffered loss during this incredibly difficult time, and we are grateful beyond words to the first responders and all who have provided aid to our community from across the country and around the world. In addition to our own direct support for relief efforts, we are inspired by the way all Angelenos have come together with extraordinary generosity, resilience and compassion, demonstrating the unshakable spirit of our community.

“With over 540,000 Angelenos working in the tourism sector and more than 1,000 local businesses relying on our industry for their livelihoods, travellers continuing to visit our City of Angels for leisure, business and meetings & conventions has never been more critical. In moments like these, tourism does more than drive our economy – it becomes a lifeline in supporting our community’s recovery.

“As the second-largest city in the U.S., the vast majority of our world-class attractions and tourism-related businesses remain fully operational, and we continue to welcome visitors with the warmth, creativity and vibrancy that make LA so unique.

“In our City of Angels, the possibilities are limitless. From spectacular sports & entertainment offerings to the nation’s largest collection of museums and performance venues, one of the world’s most dynamic culinary scenes, ever-evolving theme parks and attractions, stunning beaches and outdoor recreation options, and outstanding hotels to fit every budget, Los Angeles is a destination like no other.

“Last week, we proudly launched Dine LA – one of the most highly anticipated culinary programs in the nation – inviting locals and visitors alike to explore over 420 innovative, eclectic restaurants across the region. It is a true showcase of how our vibrant local businesses stand ready to welcome guests with open arms and this season’s event will directly benefit ongoing wildfire relief efforts. For each Dine LA reservation made, LA Tourism will donate $5 to the American Red Cross up to $50,000 and – thanks to a generous $5 matching contribution from Bank of California, the largest independent bank based in Los Angeles – the total possible donation will double to $100,000.

“We’re immeasurably grateful to all those who continue to choose LA as one of the world’s premier travel destinations. Our tourism partners are dedicated to providing a safe and welcoming experience for all, whether you’re a local enjoying a staycation or a guest from anywhere around the globe.

“Los Angeles Tourism & Convention Board will continue to provide meaningful ways for travellers to engage with and support our recovery efforts. We are profoundly grateful for the strength of our community and the extraordinary outpouring of love for our City of Angels and know that brighter days are ahead.

“We love you, Los Angeles.”