TORONTO — Rising tensions anywhere in the world almost always impact neighbour countries, a frustrating state of affairs for anyone selling travel.
In the case of Egypt, many would-be visitors have shied away ever since conflict broke out next door.
Now that tensions are easing and there’s a real possibility of a return to peaceful times, travellers are coming back to Egypt, in droves.
For Goway, bookings for Egypt – from November 2024 to January 2025 – have ramped up an incredible 250% year over year, says Moira Smith, Goway’s VP Africa & Middle East.
“Travellers are big on Egypt once again. Travellers often had misconceptions about the safety of Egypt throughout the Isreal Gaza conflict, and it is clear that confidence is being restored,” she tells Travelweek.
Read on for our interview with Smith …
Travelweek: Egypt has made a spectacular comeback for Goway. Can you tell us more?
Smith: “What is interesting to note is that leads over the same period are up 60%, whereas bookings are up 250%.
“We are converting at a much higher rate and I think that is reflecting increased consumer confidence in travelling to Egypt, possibly due to improved safety perceptions and positive news such as the ceasefire.”
Travelweek: Are easing tensions in the Middle East a big reason why Egypt is trending again? Have bookings rebounded for any other destinations in the area?
Smith: “Easing tensions in the Middle East, particularly the ceasefire, have played a significant role in boosting Egypt’s appeal as a travel destination.
“While Egypt has seen a steady demand despite regional instability, other destinations like Dubai have also shown resilience and maintained strong tourism numbers, in fact right through the Middle East conflict.
“We are seeing interest in Jordan rising but not at the same rate as Egypt. Interesting to note that our Morocco bookings, whilst strictly speaking not the Middle East, are up 45% over the same period last year.”
Travelweek: Starting in fall 2023 and continuing through much of 2024, there was also a bit of a roller coaster situation with travel visas for Egypt which no doubt impacted demand. Where do things stand now?
Smith: “The good news is that visas for Canadians can be obtained online pre-departure, or on arrival at Cairo for a cost of US$25.
“In fact it’s really easy for our passengers to get their visa on arrival as all our passengers are met before immigration and baggage collection, and our on-the-ground team facilitate all aspects of arrival including obtaining the visa.”
Travelweek: What interesting product and tours in Egypt should travel advisors be sure to recommend?
Smith: “Best of Egypt has excellent inclusions, including the Grand Egyptian museum. It really showcases some of the best accommodations in Egypt including the Mena House in Cairo and the Oberoi Zahra Nile Cruise, finishing with a 3-nights stay on the beach in Hurghada.
“One of our most popular tours is our Egypt Odyssey – it’s perfect for solo travellers and those who prefer everything taken care of, offering an intimate experience with a maximum of 12 participants. It’s an ideal way to explore Egypt while connecting with like-minded adventurers in a well-organized, hassle-free environment.”
Travelweek: What’s your advice for any travel advisor or traveller looking to book Egypt for 2025?
Smith: “Encourage your clients to secure their spots now before the crowds return, ensuring they get the best experiences and accommodations. And of course partner with a trusted and reliable company like Goway, where our experts provide personalized and customized travel packages. Your clients will enjoy peace of mind with our on-the-ground support and 24/7 customer service.”
For more details see Goway.com
