ATLANTA — Delta Air Lines and Travelport have signed a transformative global distribution agreement designed to enhance travel retailing innovation.

The multi-year content distribution agreement will give Travelport-connected travel buyers simplified access to Delta’s content through the Travelport+ platform with enhanced retailing capability. This will allow travellers to better understand, compare and customize offers.

“Our transformative new agreement with Travelport is another big step in elevating retailing in the indirect channel ecosystem for the benefit of all customers and stakeholders,” said Jeff Lobl, managing director of global distribution for Delta Air Lines. “This ensures customers have easier access to all products, whether they are a corporate traveller shopping within travel policy or a leisure traveller finding the right itinerary for their holiday.”

Travelport continues to evolve its worldwide retailing platform, Travelport+, with the next-generation retailing tools and merchandising capabilities that provide long-term value to the travel agency channel. A multi-product display gives Travelport-connected buyers the ability to access the wide array of available products from all of Travelport’s global air partners, compare those to find the best options, and select the right choice for their customers.

Jason Clarke, Chief Commercial Officer, Travel Partners at Travelport, added: “This new agreement emphasizes the shared commitment of both Travelport and Delta to improve the way airline products are retailed and make it easier for agents to help travelers choose offers that deliver the most value to them. We look forward to continually evolving and delivering the tools that Delta and all of our travel partners need to effectively reach and engage the entire spectrum of buyers