VALENCIA, CA — Cunard has reported record-breaking bookings in 2024, following what the cruise line calls “an exceptional year” and the launch of its newest ship, Queen Anne.  

From January 1 to October 31 this year, Cunard recorded an impressive 73,000 additional guest reservations compared to the same period in 2023, representing a 23% year-on-year increase.

Cunard’s YTD performance is a company best, with the highest number of guests booked Jan. 1 – Oct. 31 than in any equivalent period on record.

Both the UK and North American markets contributed to the success, with a 24% increase in guests booking from the UK and 29% more from North America compared to 2023, according to Cunard’s President, Katie McAlister.

The arrival of Cunard’s newest ship, Queen Anne, in May was a key factor in the growth, she added, alongside the launch of three new cruise programs in 2024. Winter 2026 and summer 2026 itineraries were introduced in March, followed by the winter 2027 program in October, further driving demand. 

More than half of bookings Jan. 1 – Oct. 31 originated from outside the UK, thanks in no small part to targeted marketing campaigns driving a 22% increase in international guest bookings over the past year.

In addition to international growth, McAlister said Cunard continues to attract both new and returning travellers, with a 49% rise in first-time guests choosing to sail with Cunard compared to the same period in 2023.

“As we look ahead to 2025, we are proud to report record-breaking bookings that demonstrate the continued strength of Cunard’s commercial performance. As an iconic British brand with growing international appeal, Cunard continues to attract travelers from across the globe who are drawn to the timeless elegance and modern luxury we provide. The launch of Queen Anne has been a key driver of this success, increasing our capacity and capturing the imagination of both loyal and first-time guests,” she said.

Travel advisors interested in further information are asked to contact their BDM, visit OneSourceCruises.com or call 1-800-528-6273.