MIAMI — Silversea has named Barbara Biffi as its new SVP, Global Sales, effective immediately.

Set to relocate to Miami, Biffi takes responsibility for Silversea’s global sales strategy across all channels from Massimo Brancaleoni who has departed to pursue other opportunities.

Biffi first joined Silversea in 2007, left in 2009 to work at various luxury brands and returned in 2017.

“I congratulate Barbara Biffi on her new role as Silversea’s senior vice president, global sales,” said Bert Hernandez, President, Silversea. “Having first joined Silversea almost two decades ago, Biffi’s knowledge of our brand is unequaled, much like her drive to exceed our guests’ expectations and her commitment to delivering on the needs of our valued travel advisor community. Barbara perfectly speaks to the values that I envisage for this brand. I thank Massimo Brancaleoni for his invaluable contribution, which has facilitated our growth and helped to strengthen our position as the category leader.”

Biffi said: “It’s an honour to have been appointed as Silversea’s Senior Vice President, Global Sales. Prioritizing our partnerships with our valued travel advisors, I will work to enhance the seamlessness of our trade business operations. I am committed to consolidating Silversea’s position as the ultra-luxury and expedition travel brand of choice for our travel advisor community.”