MONACO — Silversea has expanded the role of cruise industry veteran Massimo Brancaleoni.

Last month Silversea welcomed Brancaleoni as its new SVP Global Sales. Now Brancaleoni has been named Senior Vice President, Global Sales & Revenue. Brancaleoni will continue to report to Silversea President Barbara Muckermann.

Brancaleoni has almost 30 years of experience in the cruise industry and has held executive positions for international organizations in Europe and Asia. Prior to joining Silversea, Brancaleoni held the role of SVP, Worldwide Sales, at Costa Cruises, after working his way up from the position of Director, Pricing and Revenue Management.

“Massimo will hone our strategic approach to bolster our position as the industry’s leading luxury travel brand,” said Muckermann. “Since joining Silversea in January 2023, Massimo has strengthened our global Sales team, contributing to our unprecedented success with his strategic mindset and laser-sharp focus on results.”

Said Brancaleoni: “I am incredibly grateful to Barbara, Jason Liberty and the entire Royal Caribbean Group leadership team for this opportunity. I look forward to building on our successes in 2024 and beyond, optimizing the synergy between our global Sales and Revenue departments for the benefit of our brand and our valued travel advisors and capitalizing on the luxury travel market’s growth and potential.”