ORLANDO — Margaritaville at Sea is looking to get even more travel advisors on board with the appointment of Frank Belzer as Senior Vice President of Sales & Partner Relations.

Belzer, an expert in sales, marketing, and business development, will build and lead a team dedicated to cultivating productive relationships with travel advisors.

“With the addition of our second ship, the Islander, offering longer itineraries and new ports of call, we’re preparing to expand our reach by engaging trade partners, which will be very important associates to our business mix,” said Christopher Ivy, CEO of Margaritaville at Sea. “Frank has an outstanding track record and exceptional credentials, making him ideally suited to lead this effort as part of our overall growth strategy.”

Belzer has 15+ years of experience in international marketing, business development, and sales leadership, most recently as Chief Sales & Marketing Officer for ICON Park in Orlando. Prior to that, he was Senior Vice President, International Sales and Marketing for Universal Parks & Resorts. Before being recruited by Universal, Belzer spent several years as Vice President of Corporate Training at Kurlan and Associates, a global leader in sales development.

“Throughout my career, I have focused on building effective, long-term relationships with travel advisors, with the passionate belief that a better understanding of consumer needs and mindsets is a strategic priority that improves every aspect of the sales and marketing process,” said Belzer. “That belief will guide our efforts with the trade industry as well, as we begin exploring new sales channels with travel advisors to bring the Margaritaville at Sea experience to a broader audience.”

Belzer and his team are developing trade industry programs and options with an anticipated introduction and implementation in the first quarter of 2024 as part of the brand’s broader growth efforts.