VANCOUVER — BranchUp has announced a new partnership with Virgin Voyages to launch a new booking integration within the cruise line’s LetsGoBook platform.

Through BranchUp’s automated marketing, Virgin’s cruise offers are now posted directly to Facebook with links to travel advisors’ personalized landing pages, which also connect to their unique LetsGoBook site. This allows advisors’ clients to explore and book Virgin Voyages’ itineraries with ease while maintaining the booking through their travel advisor.

“Our mission is to connect suppliers, travel advisors and travellers by providing an innovative marketing system that drives results,” said Michael Drever, CEO and Founder of BranchUp. “This partnership with Virgin Voyages perfectly aligns with that goal, allowing advisors to harness the power of social media for lead generation while providing a seamless and personalized booking experience for their clients.”

The new partnership offers several benefits to travel advisors, including:

• No cost: The platform is completely free, providing a powerful tool for lead generation without any financial investment.
• Intelligent automation: BranchUp manages content distribution, automatically posting enticing Virgin Voyages offers on behalf of travel advisors.
• Personalized client experience: Each post directs clients to the advisor’s LetsGoBook page, which is branded specifically for them and offers the option to either contact the advisor directly or complete the booking online.
• Increased earning potential: Travel advisors earn 16% commission on voyage fares and 10% on most pre-voyage bookables.

With BranchUp being a leading provider of free social media marketing solutions for travel advisors, Virgin Voyages’ West De Leon, Manager,Trade Marketing, says the cruise line – a long supporter of the advisor community –  is excited to embark on this new partnership.

“We’ve had a fantastic relationship with BranchUp in supporting our North American ‘First Mates’ (Virgin Voyages’ term for travel advisors), and this latest collaboration is a game-changer. We’re thrilled to offer advisors a simple, effective way to grow their business and connect more travellers with the elevated Virgin Voyages experience,” said De Leon.

Travel advisors already registered with Virgin Voyages as First Mates can sign up for BranchUp at www.branchup.com for seamless integration. Those who have yet to sign up can visit www.FirstMates.com to create their personalized LetsGoBook link and gain access to Virgin Voyages’ sales and marketing resources.