MIAMI — Virgin Voyages is celebrating the start of 2025 and Wave season with the strongest future bookings and revenue growth in the company’s history.

The first three weeks of the year brought record-breaking bookings and a nearly sold-out Q1 for the cruise line.

Revenue is up 60% year over year. There’s also a 40% jump in new bookings. The cruise line is also reporting stronger than anticipated future bookings for Brilliant Lady, set to debut this September.

“Thanks to our First Mates who have championed our growth based on their clients’ feedback, and to our loyal Sailors who are delivering record repeat rates, last year was a brilliant one and delivered massive growth from new customers, along with existing cruisers and those new to cruise,” said Virgin Voyages’ CEO Nirmal Saverimuttu.

He added, “2025 is looking like a red-letter year with new food concepts, new music, more comedy-based entertainment, a new ship that completes our fleet, the return of Eat & Drink month and special sailings such as our Celebration Voyages and Marvelous Voyages. Every innovation and evolution is based on the feedback from our travel advisors and customers.”

Saverimuttu noted that Virgin Voyages is seeing strong repeat rates – up to 60% – on some voyages.He said Virgin Voyages is also consistently evolving its product, including a strong Groups program that was shaped from First Mates’ feedback, and offering advisors competitive commissions.

Virgin Voyages is also offering a longer runway for bookings with open inventory available to book two years in advance, in response to travel advisor and consumer feedback. With this also comes stronger booking incentives for First Mates, pay in full discounts and access to early itinerary drops and stable pricing, something the brand has worked to deliver.