FORT LAUDERDALE — Princess Cruises has named Jim Berra as its Chief Marketing Officer.

Reporting to Princess Cruises President John Padgett, Berra will lead all global marketing facets for the cruise line, including integrated marketing strategy formulation, creative development and brand promotion across all channels and geographies to further optimize Princess’ global marketplace position.

Princess Cruises’ leadership team includes Terry Thornton, Chief Commercial Officer; Vicki Johnson, Sr. Vice President of Communications, and Carmen Roig, Vice President of Sales.

“Jim’s demonstrated track record of success with outstanding hospitality brands make him a perfect addition to the Princess team,” Padgett said. “The Princess brand is truly special, and Jim will ensure ‘The Love Boat’ extends its position as an iconic brand and a global destination leader.”

Berra’s travel industry career includes six years at Royal Caribbean International as Senior VP and Chief Marketing Officer, and seven years at Carnival Cruise Line as Chief Marketing Officer. He also held multiple positions with Starwood Hotels & Resorts including SVP of Customer Marketing and Strategic Alliances.

“Princess has a rich history of creating unforgettable moments at sea, and I am excited to steer the marketing efforts for the iconic Love Boat brand to even greater heights,” Berra said.