SYDNEY, AUSTRALIA — Aurora Expeditions has strengthened its North American sales team with several new appointments.

In Canada, Danna Walker has been promoted to the new role of Business Development Manager, Canada, where she will work to expand Aurora’s brand presence in the Canadian market, forge partnerships and drive growth initiatives with the Canadian trade.

In addition, Kris Endreson, based in Dallas, has joined the company as its new Vice President of Sales, North America. Officially stepping into the role yesterday, March 26, Endreson will be responsible for leading the company’s sales strategy across the region, driving revenue and expanding its overall market presence, supported by her team of sales directors and business development managers.

Bonnie Newman will further bolster Aurora’s sales strategy in the newly created role of Director of National and Key Accounts, following her success in her previous role of Sales Director, U.S. West. In her new role she will be responsible for nurturing relationships with national retail agencies and key wholesale accounts.

On all three appointments, David Tanguay, Global Head of Sales, Aurora Expeditions, said: “We are thrilled to welcome Kris Endreson as well as congratulate Bonnie and Danna on their new roles. I am confident that their passion, dedication and expertise will propel us to new heights and strengthen our position as a market leader in North America.”

Eric Andrews remains in his role as Sales Director, U.S. Southeast, while the company is now also actively recruiting to fill the Sales Director roles for the Northeast and West.