CALABASAS, CA — AmaWaterways has announced the promotion of Alex Pinelo to Chief Sales Officer, and Michal Maguire to Chief Marketing Officer.

AmaWaterways’ President, Catherine Powell, said Pinelo and Maguire both bring significant expertise to their new roles.

“I am delighted for Alex and Michal. As we continue to strengthen our presence in our existing markets, and expand into exciting new ones, such as Colombia, their leadership will be key to growing and nurturing our relationships with travel partners and guests worldwide,” said Powell.

Pinelo has been a pivotal member of the AmaWaterways team since 2016. Thanks in part to his 30+ years of industry experience, in November 2024, he was appointed to the Travel Institute’s board of directors. In his new role as Chief Sales Officer, Pinelo will continue to build and nurture AmaWaterways’ strong network of travel advisors while leading the company’s sales strategies across global markets, said Powell.

Meanwhile AmaWaterways’ VP Marketing, Michal Maguire, has been promoted to Chief Marketing Officer. Maguire joined AmaWaterways in 2019.

Maguire has 20+ years of experience in digital marketing and integrated communications. In her new role Michal will continue to enhance brand awareness, foster growth, support travel advisors and share the company’s river cruise experiences with returning guests and new guests worldwide.