NEW YORK — Aqua Expeditions has announced Cheryl Jiffo as its new North America Sales Representative.

The luxury small-ship expedition cruise line says Jiffo’s appointment aligns with the company’s organizational growth strategy as it works to elevate brand awareness globally. Aqua Expeditions also named Max Campos, Sales Manager for the UK and Northern Europe. Campos’ airline industry background includes time with Air Canada.

Jiffo is now supporting Aqua Expeditions’ sales initiatives in Canada and the U.S. alongside Monika Weinsoft, Regional Director of Sales. With more than 15 years of experience in the luxury industry, Jiffo will focus on identifying new opportunities, developing relationships with key accounts, product training and driving sales growth all aimed at strengthening the positioning of Aqua’s fleet of five ships, which operate seven different luxury experiences.

Jiffo previously held positions at Virgin Voyages, Regent Seven Seas Cruises and Expedia Cruises.

“The US and UK continue to be key consumer markets and provide further growth opportunities to Aqua Expeditions. I am delighted to strengthen our commitment to these regions by welcoming both Max and Cheryl to Aqua’s global sales team,” said Aqua Expeditions CEO Francesco Galli Zugaro.