TORONTO — Trevello Travel Group has announced the launch of Cruise Central, a new platform for travel advisors that promises to refine the booking process and boost cruise sales.

Timed with the upcoming Wave Season, Cruise Central integrates the offerings of over 35 cruise lines into one seamless interface, with features that cater to B2B and B2C needs. These include customizable branding for advisors and management tools for team leaders like secondary phone fields. The platform is also equipped to handle bookings for Consortia, Headquarters and Advisor groups.

“The rollout of Cruise Central is a milestone event for us. It’s more than just a booking tool – it symbolizes our deep commitment to our advisors and our ambition to expand our cruise segment,” says Caroline Hay, General Manager of Cruise ait Trevello. “The platform’s versatility and tailor-made options are exactly what our advisors need. We are thrilled to lead the way and introduce such a robust cruise booking platform to our advisors. Cruise Central is a game changer.”

Trevello is the first host agency in Canada with a cruise-focused department. According to Hay, Cruise Central will build on this year’s success, which was largely due to initiatives like regular cruise chats, targeted marketing efforts and specialized cruise training.

“Buoyed by the impressive sales growth this year, Trevello is confident that Cruise Central will be a cornerstone in achieving even greater success in cruise sales for 2024 and beyond,” says Hay.